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Gucci
One of the most iconic fashion houses in the world, Gucci was founded in 1921 by Guccio Gucci in Florence, Italy. Guccio had an immense passion for fashion and he got his first taste of luxury items when he worked as a porter at the Savoy Hotel in London. By the time he returned home to Florence in 1921, he had gained an understanding of the luxury market and he created his own fashion label - Gucci. His first shop opened up in Florence, selling high-end leather goods, including luggage and saddlery, which were all crafted by local craftsmen. The quality of his products soon became renowned and they began to make their way around the world.
In the 1930s, Gucci began to develop iconic designs and motifs, most notably the green-red-green signature stripe and the iconic double G. The 1950s was a time of great expansion for the label where it diversified into a range of different product categories, such as ready-to-wear apparel, shoes, handbags and accessories. After the death of Guccio in 1953, the ownership of the label passed on to his sons, Aldo, Vasco and Rodolfo. They injected new life into the brand and during the 1960s, Gucci was firmly established as one of the largest and most luxurious fashion houses in the world.
The 1970s and 80s were a turbulent time for the company. Following the death of founding family member Aldo in 1975, the ownership of the label shifted and the company was passed on to Maurizio Gucci, who became the sole guardian of the family business. However, the company was forced to undergo a series of costly financial restructuring and in December of 1993, Gucci was acquired by a multinational conglomerate.
Under the new ownership, Gucci underwent an incredible transformation, becoming one of the most successful brands of the 1990s and 2000s and regained its title as the most important luxury fashion house in the world. Today, the company continues to be at the forefront of global fashion trends, using innovative designs and powerful marketing campaigns to appeal to modern-day luxury consumers.
In the 1930s, Gucci began to develop iconic designs and motifs, most notably the green-red-green signature stripe and the iconic double G. The 1950s was a time of great expansion for the label where it diversified into a range of different product categories, such as ready-to-wear apparel, shoes, handbags and accessories. After the death of Guccio in 1953, the ownership of the label passed on to his sons, Aldo, Vasco and Rodolfo. They injected new life into the brand and during the 1960s, Gucci was firmly established as one of the largest and most luxurious fashion houses in the world.
The 1970s and 80s were a turbulent time for the company. Following the death of founding family member Aldo in 1975, the ownership of the label shifted and the company was passed on to Maurizio Gucci, who became the sole guardian of the family business. However, the company was forced to undergo a series of costly financial restructuring and in December of 1993, Gucci was acquired by a multinational conglomerate.
Under the new ownership, Gucci underwent an incredible transformation, becoming one of the most successful brands of the 1990s and 2000s and regained its title as the most important luxury fashion house in the world. Today, the company continues to be at the forefront of global fashion trends, using innovative designs and powerful marketing campaigns to appeal to modern-day luxury consumers.